You buildall day. buildsyour empire brand.
Your crews are on roofs and in panels, not on Instagram. Roman turns the work you already do into the marketing you never have time for. And if you want, I run the whole thing for you.
You've sat through enough pitches. Here's the whole thing, plainly.
I did this job for real
I spent two years as the marketing director inside a $50M electrical contractor, the only marketer in the building. I know what a service call schedule does to a content calendar, and I built everything around that reality.
I built the software myself
Roman isn't licensed from anyone. I built it because the big-name tools were priced for tech companies and designed for people who sit at desks. When something needs fixing, the developer and your marketer are the same phone number.
The pricing is extremely competitive
You'll get a real number on our first call, sized to your business, and it will be less than a junior marketing hire. No tiers with asterisks, no surprise renewal jump. If it's not a fit, I'll tell you that too.
Don't take my word for it. Open the screens.
Every one of these is a working part of Roman today. Tap any of them and I'll show you the actual interface, a real demo.
Nothing goes out until you say so.
Every post lands in a queue on your phone before it publishes. You see exactly how it will look on each platform, then you tap approve or tell me what to change. You own the final word. I own everything before it.
Your best posts follow up on themselves.
When a post starts performing, Roman notices and acts. Hits an engagement threshold? It drops a follow-up comment with your booking link, automatically, at the moment the most eyes are on it. The work happens while you're on a job.
Every photo is proof. Time, place, job.
Your crew snaps photos like they already do. Roman stamps each one with the time and location and files it to the right job, permanently. When a customer says the driveway crack was your fault, you have the photo from before you ever showed up.
Nobody sorts photos. The jobsite does.
Every active job has an address and an invisible circle drawn around it. Any photo taken inside that circle files itself to that job. No naming, no folders, no "text me those pics." Your least tech-interested apprentice can't get this wrong.
Written once. Right everywhere.
One post gets shaped for LinkedIn, Facebook, Instagram, and TikTok at the same time, with a live preview of exactly how each version will look before it goes anywhere. In most packages, I'm the one at this keyboard. You only ever see the finished previews.
The trades' best ad has always been the same one.
A rusted panel next to a clean install says more than any slogan. Roman pairs your before and after shots automatically from the job timeline and turns them into the single highest-performing post format in the trades. No design skills required.
A gut-check before anything ships.
Roman scores every draft against your own history: what lengths, times, and formats have actually worked for your audience, rather than some generic "best practice". This will help provide a specific score and guide before ever clicking post. It exists to catch weak posts before they waste any resources.
Adjuster asks for documentation? Two taps.
Select the photos, and Roman assembles a branded, timestamped report: your logo, the job address, every image with its time and location, ready to send to a homeowner, a GC, or an insurance adjuster. The version of your company they see is organized, dated, and professional.
You're paying five companies to do what Roman does in one.
Here's the stack most trade businesses end up stitching together, what each part actually does, and why Roman does the best of all of it. Then I run it for you.
- Contacts, companies, deal pipeline
- Email campaigns and workflows
- Forms and landing pages
- Pipeline and opportunity tracking
- Custom dashboards and reports
- Sales automation
- Time and location stamped photos
- Project galleries and reports
- Before and after proof
- Email campaigns and templates
- Contact list management
- Basic automation
- Segmented, automated flows
- SMS follow-up
- Campaign analytics
One login insteadThe best of all five, in one place. Plus the one thing none of them include.
A marketing director on-call and by contract.
You get me as a daily ROMAN operator, on-call strategist, and the taste of a senior marketing hire without paying a huge salary and benefits, the benefits, the ramp, or the awkward exit if it doesn’t work out. Month to month. Direct line to me.
Fractional = a slice of a senior operator, dedicated to you.
Instead of hiring one full-time marketer, you rent a fraction of my week (usually one to three days) to plan, build, and run the marketing function like a director would. I sit in on your leadership calls, own the calendar, and answer to your goals, not a scope-of-work.
- Strategy, brand, campaigns, reporting. The CMO experience
- Hands-on execution, not just a slide deck
- Month-to-month, cancel with 30 days
Roughly one-third the cost of the wrong full-time hire.
$80,000–$120,000 salaryBenefits, taxes, PTO, laptop, software3–6 months to ramp before outputYou still need to manage themPainful to unwind if it’s a bad fit
- Flat monthly retainer, no hidden load
- Full Roman CRM platform included
- Producing work in week one
- You get the operator, not a middle manager
- Pause or leave anytime, no drama
Eight receipts, not a pitch deck.
- Sole in-house marketer for a $50M electrical contractor for two years
- 2,200% LinkedIn and 1,140% Instagram/TikTok engagement lift
- 400+ short-form videos produced, filmed, and edited by hand
- Cut $17K/yr in software and web costs by consolidating the stack
- Built and shipped the Roman platform you’re scrolling right now
- Direct client access. Not an agency delaying your updates. No account manager.
- Professional, on-time communication. Reachable weekdays 8–6, plus a real emergency line
- Portfolio & resume available on request. see the work
Pick the seat: platform, operator, or both.
Three Roman packages below scale from “give me the software” to “come run marketing with my crew.” If you want the director seat too, layer Fractional CMO on top of any of them. All three come with me setting it up and training your team, in person if you’re within driving distance.
Roman, in your hands
- The full platform, every screen you just opened
- I set it up, build your first month of content, and train your person
- I stay reachable. You're never stranded with a help-desk ticket
Roman, with me at the wheel
- I plan, write, design, schedule, and monitor everything
- Your only job is a ninety-second approval from your phone
- Conditions, recycling, and reporting run continuously
- A real marketing department for less than a junior hire
Roman, plus me on your jobs
- Everything in package two
- Twice a month I'm on your jobsite, following your crew, shooting the real work myself
- 400+ short-form videos produced at my last shop. This is the part I'm best at
On pricing: I'll give you a real number in the first fifteen minutes, sized to your company. I keep my overhead near zero on purpose, which is why the price will surprise you next to anything with a sales team.
Two years as the sole marketer inside a $50M electrical contractor. Here's what that produced.
Build your empire brand.
Fifteen minutes, no deck, no follow-up sequence. Tell me about your trade and your town, and I'll tell you exactly what I'd do first and what it costs.