What this industry taught me
Electrical contracting sits at the intersection of skilled trades and high-stakes project delivery. I learned that the workforce shortage is the number one challenge and that employer branding is just as important as client-facing marketing. Every company is competing for the same pool of licensed electricians.
How I tackled it
I interviewed field teams, attended industry events, and studied what top electrical firms nationwide were doing differently. I asked questions about recruitment funnels, apprenticeship programs, and what made electricians choose one company over another.
Why I love this work
I love that this industry rewards companies who genuinely invest in their people. Marketing here is about culture as much as capability. When you get it right, you attract both top talent and premium contracts simultaneously.
The most underrated play
Employee spotlight content is the most underrated play in electrical contracting. Companies that showcase their apprenticeship programs, team culture, and career growth paths on social media will dominate recruitment while simultaneously building trust with potential clients who want to hire companies that retain great people.
Selected work
Capabilities for this industry
Capability
Cinematic Video Production
Proper equipment, viral shooting techniques, executive media production. Canon T3i DLSR Camera, tripods, greenscreen, gimbol, teleprompter, drone, and more.
Capability
Brand Strategy & Design
Visual identity requires consistency and an authentic brand voice. Design needs to compliment and reward the content.
Capability
Leadership
Creative control requires responsibility. My experience includes getting approval from leadership before pushing out collateral, to hiring assistants and approving their drafts.
Capability
Social Media Management
Travel videography, cinematic editing, spliced for every social channel. Automated cross-department content collaboration-portal.
Capability
AI Automation
Ai's only as good as how you talk to it, and the information you feed it.
The Ask
Let's build the electrical contracting story.
From positioning to production to reporting — done by one operator.