Why it matters
Platform-native content driven by audience psychology with a posting strategy that compounds steadily over time.
How I deliver it
- Platform strategy and scheduling
- Community management
- Influencer and UGC campaigns
- Growth and engagement optimization
How I think about it
I run social like a product, not a hobby. Every account I touch gets a clear job — recruit, retain, sell, or build trust — and the content calendar is built around that job. No posting just to post.
I lead with audience psychology. I want to know who's actually scrolling at 7am with a coffee, who's lurking on LinkedIn between meetings, who's killing time on TikTok at lunch, and what each of those people needs to feel before they engage. The hook, the format, and the cadence change for each one.
Day to day I'm running platform-native creative, scheduling against a real cadence, jumping into comments and DMs in the brand's voice, and pulling in employee features and UGC so the feed feels like a place, not a billboard. I treat community as the product — every reply is a chance to compound trust.
I report on what actually moved: saves, shares, profile visits, qualified DMs, hires sourced, deals influenced. Vanity metrics are a distraction. We optimize toward the outcomes the business actually needs.
Where this shows up
Case Study
Energy Electrical Contractors
$50M/yr in revenue yet invisible online. Word of mouth only gets you so far. I stepped in and built systems, teamed with sales to design marketing collateral, and created video onboarding programs.
Case Study
Precision MotorSports
A custom admin portal for instant photo/video updates to their website, giving the CEO's son the ability to run the whole marketing operation by himself and from his phone. Push and play social media clip creator built-in to portal.
Case Study
Soall Viet Kitchen
Multi-location restaurant in Boston needed each store's customer base to cross-pollinate. Mapping customer behavior and designing touch-points and loyalty programs at each location increased CRR by 5.5%.
Case Study
Village Cabinet Design
Front-end website redesign, field photography and project gallery editing; set up dynamic workflow templates for CEO. Development, design, and tracking of seasonal ad promotions.
Case Study
Kelly's Embroidery
Full digital infrastructure from operational e-commerce website to social media funnels and developed social media strategy and email campaign templates for targeted industries.
Case Study
VapeTape
Built up this customizable vape tracker to completely outsell in its category by refusing to act like it needed the sale. Targeting gen-z required a refreshing angle: a brand tone that actually sounded like them.
Case Study
Trauma Healing Club
Trauma Healing Club started as a thought at 2am and a single hoodie. I built the rest. The message, the name, the voice, the gold leaf, the apparel line, the store, the healing-method library, and the community around it. Conceived in Summer 2023. Launched by winter same year.
The Ask
Bring social media management to your brand.
One operator. The whole pipeline. Built to ship.