Challenge
A multi-location Vietnamese kitchen needed one cohesive voice across many kitchens. Atmosphere, people, and seasonal specials weren't translating online, and content was inconsistent location to location. The goal was cross-location imprinting: when a customer experiences one space, it subtly teaches them how to recognize, trust, and move through the other.
Solution
Built a centralized calendar, behind-the-kitchen video pipeline, and trained managers on a shared posting cadence.
Strategy & Execution
- Mapped content gaps across all five locations and built a centralized content calendar.
- Produced behind-the-kitchen short-form video featuring chefs prepping signature dishes, wok sizzle, and dinner-rush energy.
- Built a people-first content engine featuring managers, regulars, and the teams behind each location.
- Designed seasonal promo creative and rolled it out consistently across every location.
- Trained location managers on a shared posting cadence to keep every kitchen on brand.
Capabilities applied
Capability
Cinematic Video Production
Proper equipment, viral shooting techniques, executive media production. Canon T3i DLSR Camera, tripods, greenscreen, gimbol, teleprompter, drone, and more.
Capability
Social Media Management
Travel videography, cinematic editing, spliced for every social channel. Automated cross-department content collaboration-portal.
Capability
Brand Strategy & Design
Visual identity requires consistency and an authentic brand voice. Design needs to compliment and reward the content.
Capability
Content Strategy & Systems
Targeting collateral at customer personas. Setting automated workflows through employee portal that automates input from other departments, feeding a team-driven proven pipeline that scales.
The Ask
Want results like Soall Viet Kitchen?
I architect the system, run the production, and ship the work. Direct line to the operator below.