Why it matters
Shot lists, editing templates, and content calendars that build fast-turnaround workflows scaling across every department.
How I deliver it
- Content calendar architecture
- Production workflow design
- Template and asset libraries
- Cross-department coordination
How I think about it
Most marketing departments are a pile of one-off tasks held together by whoever's loudest that week. I come in and turn it into a system. Calendars, shot lists, naming conventions, approval lanes, and a single source of truth that anyone in the company can open and understand in thirty seconds.
I start by mapping every input — sales, recruiting, ops, culture, leadership — and figuring out what content each one actually needs to win their week. Then I design the pipeline backwards from there: what gets shot, what gets written, who reviews, where it lives, when it ships.
I build templates for everything that repeats. Thumbnails, captions, recruiting posts, newsletter sections, jobsite recaps. The first time we make it, it takes an afternoon. The hundredth time, it takes ten minutes and still looks like the brand.
The result is a marketing function that doesn't depend on me being in the room. New hires can plug in on day one, leadership stops chasing status updates, and the company starts shipping consistent work whether I'm on a shoot, on a call, or on vacation.
Where this shows up
Case Study
Energy Electrical Contractors
$50M/yr in revenue yet invisible online. Word of mouth only gets you so far. I stepped in and built systems, teamed with sales to design marketing collateral, and created video onboarding programs.
Case Study
Precision MotorSports
A custom admin portal for instant photo/video updates to their website, giving the CEO's son the ability to run the whole marketing operation by himself and from his phone. Push and play social media clip creator built-in to portal.
Case Study
Soall Viet Kitchen
Multi-location restaurant in Boston needed each store's customer base to cross-pollinate. Mapping customer behavior and designing touch-points and loyalty programs at each location increased CRR by 5.5%.
Case Study
CSForMA (NonProfit)
For this nonprofit, I organized data, conducted outreach calls to recruit executives, and translated complex computer science lingo and videos from our live events into website updates, branded email campaigns, and recruitment assets.
Case Study
Village Cabinet Design
Front-end website redesign, field photography and project gallery editing; set up dynamic workflow templates for CEO. Development, design, and tracking of seasonal ad promotions.
Case Study
Kelly's Embroidery
Full digital infrastructure from operational e-commerce website to social media funnels and developed social media strategy and email campaign templates for targeted industries.
Case Study
VapeTape
Built up this customizable vape tracker to completely outsell in its category by refusing to act like it needed the sale. Targeting gen-z required a refreshing angle: a brand tone that actually sounded like them.
Case Study
Trauma Healing Club
Trauma Healing Club started as a thought at 2am and a single hoodie. I built the rest. The message, the name, the voice, the gold leaf, the apparel line, the store, the healing-method library, and the community around it. Conceived in Summer 2023. Launched by winter same year.
The Ask
Bring content strategy & systems to your brand.
One operator. The whole pipeline. Built to ship.