Challenge
No client handed me a deck. What sparked THC was a gap I kept noticing: mental-health "content" was either hit-the-gym or its-okay-to-not-be-ok. Nobody was talking to the person who googles at 2am "why do i feel like this" and pulls on their hoodie wanting to fix things themselves.
Solution
Build an education-first mental-wellness apparel brand: hoodies you'd actually wear, science-backed methods you'd actually read, and a voice that never patronizes.
Strategy & Execution
- Named the company, built the gold leaf logo, and wrote the lowercase, self-aware voice that runs through every page and product.
- Designed the hoodies, crewnecks, and tees, and the mockups and ads that sell them.
- Full-stack built traumahealingclub.com: home, shop, product pages, the HEAL library, and the community section.
- Researched and wrote the healing methods like NAD+, CBT, ice baths, supplements, breathwork, then built the diagrams that explain them using innovative branded acronym 'HEAL'.
- Generated, edited, and cut the brand films and short-form clips that carried the voice across feeds.
- Extended the brand into supplements, a healing journal, and accessories.
Capabilities applied
Capability
Brand Strategy & Design
Visual identity requires consistency and an authentic brand voice. Design needs to compliment and reward the content.
Capability
Digital Marketing
Your content can be amazing, but it means nothing if no one sees it. The space you don't fill, your competitor does.
Capability
Content Strategy & Systems
Targeting collateral at customer personas. Setting automated workflows through employee portal that automates input from other departments, feeding a team-driven proven pipeline that scales.
Capability
Cinematic Video Production
Proper equipment, viral shooting techniques, executive media production. Canon T3i DLSR Camera, tripods, greenscreen, gimbol, teleprompter, drone, and more.
Capability
Social Media Management
Travel videography, cinematic editing, spliced for every social channel. Automated cross-department content collaboration-portal.
Capability
Leadership
Creative control requires responsibility. My experience includes getting approval from leadership before pushing out collateral, to hiring assistants and approving their drafts.
The Ask
Want results like Trauma Healing Club?
I architect the system, run the production, and ship the work. Direct line to the operator below.