Why it matters
Full-funnel digital marketing across web, email, SMS, paid, and organic built around audience psychology and conversion.
How I deliver it
- Organic and paid social strategy
- Community building and engagement
- Platform-specific content optimization
- Audience segmentation and targeting
How I think about it
Digital marketing for me is one connected funnel, not a stack of disconnected channels. Web, email, SMS, paid, and organic all answer to the same audience map and the same conversion goals.
I start with the customer journey. Where do they first hear about you, what do they need to see next, what proof closes them, and what brings them back. Then I build the assets and the cadence to move them through that path on whatever device they're on.
On the execution side I write the copy, design the creative, build the landing pages, segment the lists, set the automations, and launch the campaigns. Recruiting blasts, event invites, seasonal pushes, product launches — all of it runs through the same system so nothing feels off-brand and nothing falls through the cracks.
Every campaign has a measurable target before it ships, and a feedback loop after. We test, we cut what doesn't work, we double down on what does. No spending into the void.
Where this shows up
Case Study
Energy Electrical Contractors
$50M/yr in revenue yet invisible online. Word of mouth only gets you so far. I stepped in and built systems, teamed with sales to design marketing collateral, and created video onboarding programs.
Case Study
Precision MotorSports
A custom admin portal for instant photo/video updates to their website, giving the CEO's son the ability to run the whole marketing operation by himself and from his phone. Push and play social media clip creator built-in to portal.
Case Study
CSForMA (NonProfit)
For this nonprofit, I organized data, conducted outreach calls to recruit executives, and translated complex computer science lingo and videos from our live events into website updates, branded email campaigns, and recruitment assets.
Case Study
Village Cabinet Design
Front-end website redesign, field photography and project gallery editing; set up dynamic workflow templates for CEO. Development, design, and tracking of seasonal ad promotions.
Case Study
Kelly's Embroidery
Full digital infrastructure from operational e-commerce website to social media funnels and developed social media strategy and email campaign templates for targeted industries.
Case Study
VapeTape
Built up this customizable vape tracker to completely outsell in its category by refusing to act like it needed the sale. Targeting gen-z required a refreshing angle: a brand tone that actually sounded like them.
Case Study
Trauma Healing Club
Trauma Healing Club started as a thought at 2am and a single hoodie. I built the rest. The message, the name, the voice, the gold leaf, the apparel line, the store, the healing-method library, and the community around it. Conceived in Summer 2023. Launched by winter same year.
The Ask
Bring digital marketing to your brand.
One operator. The whole pipeline. Built to ship.