Challenge
Kelly's Embroidery had no digital systems. No website, no e-commerce backend, no automated client attraction strategy, no structured marketing. Everything was manual and word-of-mouth.
Solution
Shipped the full site, integrated payments, built an Instagram attraction engine, and trained the owner on ops.
Strategy & Execution
- Built and launched the full website at kellysembroidery.com.
- Created automated client attraction systems via Instagram.
- Designed and integrated a custom quilt flashwall widget.
- Set up the entire e-commerce backend with full tool stack integration.
- Ordered and configured the SumUp payment system.
- Consulted on marketing content strategies and tool usage.
Capabilities applied
Capability
Digital Marketing
Your content can be amazing, but it means nothing if no one sees it. The space you don't fill, your competitor does.
Capability
Content Strategy & Systems
Targeting collateral at customer personas. Setting automated workflows through employee portal that automates input from other departments, feeding a team-driven proven pipeline that scales.
Capability
Social Media Management
Travel videography, cinematic editing, spliced for every social channel. Automated cross-department content collaboration-portal.
Capability
Brand Strategy & Design
Visual identity requires consistency and an authentic brand voice. Design needs to compliment and reward the content.
The Ask
Want results like Kelly's Embroidery?
I architect the system, run the production, and ship the work. Direct line to the operator below.